Client: Northern Noodle House Restaurant, a Melco Resorts brand
Creative direction: The previous version of the Northern Noodle House menu is also a project I photographed but with a far different style; at the time, the client’s direction for all its food marketing and menu pictures was to emphasize location and ingredients. The client’s new food projects are designed to be clean, minimal, and modern.
For these images, we set up a location studio space in a private dining room at the restaurant. The client selected a variety of our gray ceramic tiles as background materials for staging the pictures.