Case Study - Mocha Café Menu
![Char siu pork with chicken and duck for the Mocha menu.](/assets/images/post-galleries/fc20180427macau681899-th.jpg)
![Portuguese and Chinese soup picture menu page.](/assets/images/post-galleries/fc20180427macau682004-th.jpg)
Client: Mocha Café brand, a Melco Resorts holding
Creative direction: Menus that alternate between pages of food photographs and pages of text present a challenging marketing proposition: Restaurant customers, at least in Macau, most often order the dishes they see in the pictures; menus, though, often include more dishes than restaurateurs prefer to photograph singly or in small groups.
With the new Mocha Café brand menu, the client’s solution was to pull back a bit and show a larger number of dishes per photograph. We worked with the culinary team create a unique stylized layout for the dishes in each image with an emphasis on the fresh, vibrant nature of the cuisine.
![Chinese noodle page menu photograph for the Mocha Café brand in Macau.](/assets/images/post-galleries/fc20180427macau682068-th.jpg)
![Western and Chinese-style noodle dishes, and baked rice.](/assets/images/post-galleries/fc20180718altira694947-merged-th.jpg)
![Curry selection for the Mocha Café.](/assets/images/post-galleries/fc20180427macau682211-th.jpg)
![Noodle selection.](/assets/images/post-galleries/fc20180718altira694984-merged-th.jpg)